Clever Comms. Built To Persuade.

Jonathan Grella brings rare versatility and battle-tested instincts from politics, sports, and business.

Founded in 2019, JAG Public Affairs was built to be a strategic force-multiplier—helping clients win high-stakes battles with clever, high-impact communications.

With deep experience on both sides of the client equation, Grella delivers what leaders need most: sharp counsel, hands-on help, and a trusted teammate who shows up ready to compete and convert.

JAG’s edge? A relentless focus on what actually persuades—refined over decades and now supercharged by AI. Over the past year, JAG has embedded this persuasion science into custom-trained GPTs that deliver smart, scalable messaging on demand.

This is man + machine. Insight + speed. Comms that actually move people.